Art direction, Graphic design,
Creative director: Stéphane Harbulot.
Art director: Cassandra Mattiocco
Le Volontariat Territorial en Entreprise is a program launched by Bruno Lemaire in November 2018 and worn by Bpifrance since May 2019. It allows students from bac +2 to bac +5 level and young people graduates within 2 years of taking responsibility in small and medium-sized company in French territories.
The concept of this visual identity comes from the 360° experience and the dynamism of young graduates ready to enter in the job market. This project
was thought for the graduated students and the company directors.
It is necessary to go to the essential with simple colors and simple shapes
which reminds the 360° experience and the dynamism. The combination
and the overlay of those elements create an impacting visual identity.