Art direction, Typography design
Graphic designer: Marjolaine Dinh, Cassandra Mattiocco, Maëlle Pomian, Adèle Cléré
Creation of a typographic character inspired by the Korean alphabet, the Hangeul. This character was created to celebrate the reinstatement of the Hangeul. The principle of the pyeonji was to mix a latin alphabet with graphic elements from Korean typography.